Wild Swans (London, UK)



First off, apologies for the long hiatus from Haute World. A combination of my recent trip to Chicago and NYC, as well as a new day job have kept me from posting as frequently as I would have liked and I'm afraid future updates will most likely be sporadic as well. If you do want to catch up with my travels and window shopping adventures, I would suggest also following me on Twitter and/or Instagram, where I still plan to post more regular updates on anything interesting I may find.

One treasure I still really want to share with you all is a boutique I visited right before I left for the States. Thanks to the lovely Dena who organized the event, a few of us got a chance to browse the beautiful Wild Swans (located in Islington) one evening, while sipping champagne and munching some very decadent cupcakes. Founded by Caroline van Luthje, who opened the first Wild Swans store in Chiswick five years ago, the aim was to give shoppers the opportunity to source some of the best Scandinavian brands - something she had missed since moving from her native Denmark to the British capital.


The boutique reflects the calm softness Scandinavian fashion is usually associated with and everything you find here will have been carefully handpicked and lovingly displayed. Brands stocked range from the more famous offerings such as By Malene Birger and Jofama to more independent designers, including Hanne Bloch and Rabens Saloner. As winter is approaching, the racks were appropriately filled with comfy soft knits and leather jackets. Like most of the girls present, I fell in love with a very flattering pair of leather leggings and a few delicate blouses. Just as tempting: the suede ankle boots, chunky scarves and contemporary jewelry from labels such as Bjorg.


As the images will hopefully convey, you'll immediately feel right at home once you enter the boutique space. Being a bit of a fan of unique decor, I appreciated the glass jewelry case, vintage suitcases and storage cabinets to name a few. And if that's not enough - the spacious changing rooms and friendly staff are sure to make you feel like you never want to leave.


Any Londoners or future visitors should definitely drop by, especially if you're looking for a more unique investment piece, rather than yet another throwaway item from the high street. Pricing is fair for what you get and if you're lucky (or time it right), you'll be able to snag something during a sale. If you're not in London - the good news is that a large majority of the items can be purchased via the Wild Swans online store, so head on over if you need to stock up on your winter wardrobe.


All images taken by Dena and yours truly.

Address: 54 Cross St, London N1 2BA
Opening Hrs: Mon-Sat: 10:00-19:00, Sun: 12:00-17:00

Wild Swans Homepage & Online-Shop

62 comments:

  1. Your reviews are priceless ... you must be followed by every shop owner in the world for inspiration.

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  2. Looks divine! I love how they've laid everything out in the store. I'm a big By Malene Birger fan so I will have to pay a visit.

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  3. I like the shoes displayed in glass cases and the dishware!

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  4. So neat to see a post from you, many thanks for sharing. This shop looks fabulous, so many beautiful things here, displayed so well.

    Happy week
    Hugs
    Carolyn

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  5. I always wish there were more Scandinavian boutiques here in the US. This place looks great. I especially love the shoes encased in glass lamps or display forms.

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  6. Welcome back! I do love the calming design here and this store just invites one to browse.

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  7. I've heard great things about Wild Swans. My friend has a lovely hood from there. I can't wait to go there and check it out.

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  8. Good to hear from you. I understand the bit about Day Jobs making it a little difficult to do regular blogging. I work full time, and post sporadically too. But your posts are always such a welcome change.

    Love this store, and they way they have displayed the shoes. So much character!

    Have a great week ahead.

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  9. Love those heels! Yummy!

    Ƹ̵̡Ӝ̵̨̄Ʒ

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  10. I've heard of Wild Swans but haven't been there yet... It looks like a really beautiful shop and the labels they sell are enticing.
    You sound busy, dear :) x

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  11. Welcome back to blogland, my lovely;-)
    I love the name of this boutique - wild swans. Reminds me of my dancing days.

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  12. I love the environment of this shop. I'm a huge Malene Birger fan, and recently a Ganni fan for it's simplicity. You always capture the best!-xx

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  13. I'm always more than willing in investing in a unique piece rather than another high street fashion item. I spotted the suede ankle boots, they are so beautiful. And I love the boots too, simple, comfortable and elegant, something we can not overlook in winter. The black sandals are gorgeous too! Hope you had a wonderful trip and good luck with your new job! :)
    Ada

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  14. this looks like such a great store. You can tell the owners have put in a lot of time and love from the decor and how curated it is. I would love to shop there.

    Ooh new day job? Still on the agency side? I've been freelancing for a bit now.

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  15. it looks like a great multilabel stores !
    and the changing room is spacious indeed

    xoxo
    style frontier

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  16. hello lovely! how have you been? this shop is most adorble! love their interior desing as well the beautiful clothing and jewelry pieces, will check them out online! xoxo

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  17. amazing like always.. how do you find such cute stores!

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  18. amazing like always.. how do you find such cute stores!

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  19. With the right company, I'll definitely pay a visit this weekend!

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  20. i love the layout of this boutique! very cozy and pretty
    xo
    MosaMuse

    MosaMuse.blogspot.com

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  21. Can this be my closet, please?

    http://www.glamkittenslitterbox.com/
    Twitter: @GlamKitten88

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  22. Gorgeous post, darling!
    Hope your new job is going well!

    xoxox,
    CC

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  23. i love the displays!
    and your blog is fantastic :)
    xxx

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  24. This space is really beautiful--and so inspiring! Would love a closet that looks like this shop!

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  25. Hey, just shared my Inspiration Wward with you. Do check it out on the blog.

    Love
    Prati
    www.shotcouture.com

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  26. Beautiful! I love the simple and classic styling. Ooh I need to look through your instagram pictures!

    xoxo,
    Chic 'n Cheap Living

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  27. Looks like a nice store, I really liked the blue shoes in one of the pictures.

    http://kashaysblogg.blogspot.com

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  28. everything looks so beautiful! and it is displayed so gorgeously, but in a friendly and accessibly way (if that makes sense)! i love it all.

    and i hope you enjoyed your trips to ny and chicago!

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  29. i love everything but the boots have absolutely bewitched me!

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  30. I want to shop there! What a fabulous store! It seems like you are busy, but in a very good way. :)

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  31. The riding boots had my heart in an instant. Lovely post, lovely shop . . .

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  32. ohh I like how they put those heels in the jars, I think I'm gonna copy that idea when I finally get my Louboutins hahahaha. I missed your blog! gonna catch up reading it now..

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  33. Cool! I like the decoration! And your blog is great!!
    xoxo
    Mónica

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  34. I have seen this shop before in London..
    Great pieces inside
    Lee x

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  35. Hello! Congrats on your new day job! You are such a busy lady. I too had a recent break due to a trip to Seattle but I'm back. This is such a lovely little boutique with darling aspects of decor. I love the suitcase and the shoes on display!

    xo
    Rachel

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  36. This store is so London, tiny and white... most of the boutiques are like this, aren't they?

    love for you HW!

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  37. I too have had a long break from blogging, and have created a new blog for another stage of my life . .

    This is a gorgeous store, so feminine and dainty. Beautiful (I am oh so jealous of your travels as I for the longest period ever in my life, have been in the one place... I guess I should appreciate the stability, no?)
    xx

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  38. I have always wanted to go to Chicago, but never had the chance :) Welcome back! You got some amazing pics, how I want to explore this space!!

    Happy Thanksgiving!

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  39. Oh, I HEART!! I see so many wonderful layering pieces!

    Here's to a wonderful weekend ")

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  40. I would definitely find a lot of shoes there that I'd love to have!!!

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  41. What a lovely looking shop, has a real personal feel to it.I wish they would make Instagram for Blackberry I feel like I am really missing out!

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  42. I want to LIVE there, lol.

    Happy holidays, darling :)

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  43. my boyfriend is in the uk right now. i told him to stop in at all these wonderful stores you blog about :)

    amazing and really loving the chanel as welll
    happy holidays
    xx
    fashion provocateur

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  44. Merry belated Christmas!! I look forward to your posts in the new year :)

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  45. I like the bag (with that black bird on it), I love the bag! kisses&take.care

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  46. I luv the home decor as much as the clothing. The outerwear looks divine as well. I think ALL dressing rooms should be so chic, lol.

    Hope your new year is off to a great start :)

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  47. I can tell this looks like my kind of place. Very homey, with great quality basics. I also love how all of the shoes are displayed - on the floor and in glass lanterns. Very cool! Hope you are enjoying your new day job.

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  48. Someday I'm going to go there hahaha

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  49. Wow, looks like a really charming place!

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  50. hello! it's been a long while since my last visit! did you date your posts? i'd really lost track of time. hope you've been well!

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  51. Well I for one wouldn't mind being locked inside that store for a few days! It looks like there are treasures in every corner!

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  52. Hi Love! It's been awhile but hope you are well! The boutique is laid out wonderfully and I also adore that it feels like you are shopping in your home! The little touches throughout definitely make it stand out.
    Even impressed by the pretty dressing rooms!

    xx, becs

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  53. trés chic, I love the hat!

    kisses HW :D

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  54. Can't even say how awesome idea with the blog you had :D ok, my coment is over. it's time to check out the rest of your work :) Pozdrawiam!

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  55. That is such a gorgeous store! I'd love to visit next time I'm in London. x E

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  56. Hello dear...

    How awesome that you keep traveling the world away... and me along, thru your pics. Long time no see you around my neck of the cyber woods... come in, tea and pink cakes are ready?! Just for You.

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