Chanel at Harrods (London, UK)


Anyone who's spent the last two weeks in London, might have caught the Chanel takeover at Harrods, which saw the luxury label occupy the department store's front facing windows, as well as over 20,000 sq ft of retail space. If you missed the extravaganza, fear not, because I'm finally posting a recap of this installation here.

Part of the Chanel windows at Harrods.

The first part of the collaboration consisted of some very elaborate windows, which brought Chanel's FW11/12 collection to life. The forest fairytale theme came complete with an army of woodland animals (all taxidermy and thus very real) and iconic Chanel bling housed in smaller display units. All of this would have probably been best viewed at night, but hopefully you'll get the idea from the images below.

A small selection of the Chanel windows. All animals featured in the windows died of natural causes.

The fun continued inside, where parts of the ground floor were transformed into a Chanel pop-up boutique, where the magical forest theme continued. In addition to the regular treasures, such as the 2.55 bags, perfumes and jewelry, shoppers also had a chance to buy exclusive cosmetic items and the special edition green shopping bag.

Mannequins in the magical forest (left) and some very coveted trinkets (right).

The second part of the pop-up focused on bags and perfume.

The iconic lion's head adorned all the walls (left) and the famous Harrods bag interpreted by Chanel (right).

The most impressive part of the event however, was the third-floor installation Une Promenade - "a contemporary excursion into the enchanted world of Chanel". Like Alice stepping through the looking glass, visitors could explore the universe of Coco and Karl in an almost surreal setting.

Passing through a curtain of giant pearl strands, I found myself in a camellia garden adorned with various Chanel items, including rubber wellies near the grass and high-end jewelry in glass cases.


The next room saw me literally step into a 2.55 bag, where the walls were lined with supple red leather and a wall of videos showed each step of the creative process involved in crafting the purses.


By contrast, the children's bedroom was whimsical and bright, filled with toys that included the famed Harrods teddy bear - decked out in Chanel of course.


The adjoining Haute Couture room was a reconstruction of Coco's apartment on 31 rue Cambon and came complete with giant dress boxes, mirrored walls and mannequins wearing the exquisite gowns.


Entering the world of Karl Lagerfeld, I was greeted by his Studio 7L (which is also a book store in Paris)... and a cut-out Karl.


For a dose of pop-art, the next space dedicated to the iconic No.5 perfume included art work and a giant bottle with an interior screen displaying some of the more memorable TV commercials.


Ever thought the 2.55 bag could be a tad bigger? The next installation featured a larger-than-life quilted bag, embellished with famous Chanel symbols and a jacket to match.


Finally, the tweed room was dedicated to Chanel's jacket fabric of choice, which lined the walls and floor of the area. The wall art featured chalk sketches of the current jacket models.


While the Chanel special is no longer on, you can of course still shop the luxury label at Harrods and various other stores around the world. But the question remains... what will they do with the giant quilted bag and all the cute Chanel dolls? I'll have to find out...

64 comments:

  1. How amazing! Many thanks for sharing your wonderful photos and I love the magical forest fairytale theme. Was great to see the fabulous displays and that is why Chanel epitomizes fashion ~

    Happy week
    Hugs
    Carolyn

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  2. Good question! I bet some lucky collector will get all the special exhibit goodies.

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  3. Oh I lwould have loved thia exhibit! What a great peek into Chanel and all it's wonderful creations throughout the years!

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  4. I love Chanel and all the pictures look amazing. Love the large perfume.

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  5. I'm dying of envy and awe right now. This looks like an amazing installation! Trust Chanel to do something jaw-dropping.

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  6. wow, amazing! love the decorations and the childrens room! ha, and looks it's Karl's Apartement! ;)

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  7. This is what one calls a Fashion Salon, isn't it?
    Wonderful the way they used life-sized mannequins with those amazing outfits. Great post.

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  8. Oh my goodness, Karl sure knows how to create an atmosphere! "Une Promenade" looks so fascinating. It's great you were able to walk through this installation!

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  9. The window displays are amazing! And doesn't the fountain setting resemble the garden in the film "Last Year in Marienbad" which also inspired the spring 2011 collection and catwalk presentation? I wish I could have seen this Chanel fantasy. But we can always count on you. Thank you for sharing. :)
    Ada

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  10. Mhmmm---mhmmm---mhmmm... Brilliant!

    Ƹ̵̡Ӝ̵̨̄Ʒ

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  11. Lovely.. It actually remind me of Alice in Wonderland, evoking a captivating mixture of beauty and sweetness.

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  12. Chanel bags are my holy grail. I think that each one is such a lovely work of art.

    http://www.glamkittenslitterbox.com/
    Twitter: @GlamKitten88

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  13. Oh my!! This is amazingly beautiful, I am very envious right now, I wish I was there to see it!!
    Thanks so much for sharing

    xx

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  14. Oh my gosh---- thanks for sharing this! I am sooo completely obsessed with Chanel!

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  15. It all looks like seriously awesome installation art. Love the displays.

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  16. Bravo! Chanel is everywhere and I think the Great Madamoiselle is smiling down on this exihibit . . .

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  17. This store looks amazing, love the interior!

    http://kashaysblogg.blogspot.com

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  18. Wow, I loved looking at these pics. Thanks so much for sharing these!

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  19. Awesome pics, darling!
    I heart Chanel!

    xoxox,
    CC

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  20. I saw it too! It was absolutely amaaaazing!

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  21. well this looks A M A Z I N G! i am at a loss for words! and of course i missed seeing it in person. GROAN!

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  22. I think these may be some of my favourite displays that you have blogged yet! These are amazing, love it all!

    xo
    Rachel

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  23. lol "ever thought the 2.55 can be a tad bigger" I can only afford the small one anyways I wonder how much that big one would cost! haha! loveee the owl decos!

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  24. One day, not too far in the future, I am going to lead just as fabulous a life as you do. That is my goal. :)

    This Chanel set up is SPECTACULAR.

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  25. interesting!! so pretty... i love the photo of the dear
    xo
    MosaMuse

    MosaMuse.blogspot.com

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  26. the animals are kinda weird, but i like seeing karl and chanel on the playing cards!

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  27. I saw it & want that huge bag in my home forever, lol! So happy you posted this! Beautiful. xx

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  28. How great that Chanel can get even more loose and crazed in London town... A real and full sensed experience! You report these events so well. A true talent, dear. What fun are you up to today? In Paris we have a real Indian summer, and there?

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  29. i would love to have seen this. however, i am very interested to know - the huge bag, do they advertise it as a '2.55'? i was told once by a chanel sa that the 2.55 is the flap bag and this is the classic? i know the classic gets mistaken for the 2.55 a lot. i'm very interested to know what the exhibition said about it!

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  30. Oh my... I love this post so much,

    I am drooling over those bags and accessories.

    Hmmm... and Karl he deserves to be an icon.

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  31. Beyond fabulous. I love the giant Chanel bottle display and all that taxidermy.

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  32. such nice fun photos here. i like a lot of the set-ups here.
    thanks for sharing
    x

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  33. I love you for this. Only Chanel can leave girl speechless

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  34. really? all of these things are in Harrod's?? spectacular.. I don't have words.. love it

    xx

    www.sickbytrend.com

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  35. Wonderful photos, ammazing animals!:)

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  36. Amazing! I love the fairytale forest theme. The window displays are fabulous. I just adore the display of the fox in iconic Chanel.
    -Madeleine

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  37. Hey !
    This pics are amazing !
    I love Chanel :)

    xoxo

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  38. amazing... they really captured the look of the brand

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  39. im taking a visual merchandising class right now so im loving looking at all your photos :)

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  40. I'm drooling over here! How cool is that fox in a sweater! xo

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  41. Very intricate! I love the hats on display!!

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  42. Oh my gosh, I NEED to be in London when these amazing displays come up. Too bad it's no longer here... :( Anyway, with Chanel, you can always expect such sophisticated drama. I love it. It just DRIPS classic glamour.

    http://red-soledfashionista.blogspot.com/

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  43. Gorgeous displays. Loving the candlesticks.

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  44. I purchased my vintage chanel at Harrods years ago but do not carry it anylonger since its become so over popular in Paris. Warmly hope you are well.xx

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  45. I love it! So fascinating!
    I have to be there, it is really like a fairytale! :/

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  46. How wonderful it must have been to swoon over that in person! Oh to own a boucle jacket and 2.55...Le sigh!

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  47. can't go wrong with Chanel although the taxidermy always freaks me out and fascinates me all at once.

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  48. Ooh wow there is something a little creepy about it, isn't there? The supersized 2.55 looks a little Alice in Wonderland

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  49. Oh, this looks amazing! Can I, please, live in one of the Chanel boxes? I certainly ish I could be in Loondon right this minute.:-)Thank you, once again, for bringing all the visuals t those of us who are so far away.:-) Always such a great pleasure to visit your Blog!I hope that you are having a wonderful Fall. Sending many kind wishes from New York!:-)

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  50. Wow, wow, wow!! I am crushing over the owl showcase!! Gorgeous, I can't get enough of your amazing blog posts :)

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  51. How did you manage to get photo's inside?? I had to sneak them on my phone as they wouldnt allow it!

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  52. What a fabulous post! I'm really oogling the huge dress boxes--didn't know they had those anymore . . .

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  53. always very chic indeed!

    kisses HW!

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  54. Hi there,
    Chanel is so refreshing, i've been loving it for the longest ever. Especially their tweed wear! i have only two word to describe the feel, magnificient & classic! Thanks for posting Chanel!

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  55. Fabulous! It's Alice in Wonderland all over again! She's in a dark place, she's big, she's small yet so pretty always!

    Follow me back at: www.cinchedatthewaist.com and participate in our November for a chance to snatch Wish Boutique's python clutch!

    XO
    Stay Cinched

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  56. wow, the visual merchandisers have done a really amazing job! I totally love it!

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