The Kooples (Paris, France)



If you've visited Paris in the last few years - or London in more recent months - chances are you'll have seen quite a few boutiques belonging to The Kooples. And even if you missed them, you've probably seen the fairly prominent ad campaign featuring real life couples, posing in very chic clothes. The Kooples (a spin on how 'couples' is pronounced in French), is a bit of a phenomenon that started in Paris and is currently sweeping the UK. The label was founded by the Elisha brothers (Alexander, Laurent and Raphael), who are also responsible for the successful Comptoir des Cotonniers - a brand known for highlighting a different relationship: their ads feature real life mothers and daughters.

Real life couples posing for the FW10 campaign.

The current SS11 ad campaign.

The Kooples concept is based on the idea that people in relationships frequently borrow each other's clothes. And since it's usually the women who steal their boyfriends' shirts, blazers or accessories, it's not surprising that the majority of the collection is slightly more masculine and androgynous than girly. While I was initially told that the clothes were 'unisex', there are two distinct collections for men and women which are meant to complement each other. The line focuses on perfectly tailored clothes with a rock vibe. Most of the buttons, embroidery or jewelry feature the signature skull logo, which give classic blazers and military coats a bit of an edge.

Overview of a typical boutique (top). His & hers blazers featuring a skull emblem (bottom).

Items on display range from basic to feminine and lacy.


The first time I entered one of the Parisian boutiques, I was instantly addicted. I'll start off by mentioning that the prices aren't the lowest, but the quality and tailoring of the garments are superior to what you'll find in most high street stores. The monochromatic color scheme of the shops is identical in each location, and decor is kept to a minimum. The only notable elements are the campaign posters on the walls and a classic couch near the changing rooms. The staff is generally quite knowledgeable and if you end up in one of the new London flagships, you'll note that most of them are French as well.

The signature skull logo on a cardigan (left), and on bow ties & cuff links (right).

Some of the best pieces include blazers, such as the velvet version (left) or the light summer one (right).

It's worth mentioning that the accessories and shoes are just as coveted. Usually adorned with mini skulls, they're a good alternative if you're not in the market for another blazer. Delicate lace and silks are often used for dresses, skirts and shorts, and provide a more feminine style if you're worried about looking too much like your other half. This is probably the kind of label hipsters will flock to, but thankfully the selection is versatile enough to be combined with anything you might already have in your closet.

Another look for the gents (left).


Shorts, shorts and more shorts.

If you're in the UK and Ireland, the good news is that The Kooples are rapidly expanding, but I'm guessing that other countries will follow soon. In Paris, there are several boutiques in every arrondissement, so you'll be spoiled for choice. If you're in France or Great Britain though, you can always take advantage of the very tempting online store - filled with items that are very hard to resist.

Changing rooms (left) and a skull buckle belt (right).

More beautiful lace.

Address: various locations throughout France, UK & Ireland.
Opening Hrs: Mon: 11:00-19:00, Tue-Fri: 10:30-19:30, Sat: 10:30-20:00

The Kooples Homepage France / Great Britain

62 comments:

  1. Love this label but have yet to venture into a real life store, so thanks for this - now I have!

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  2. These clothes are fabulous and I did notice the Kooples shops while in Paris.
    I like it that their ad campaigns use real life couples.

    Happy week
    Hugs
    Carolyn

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  3. love this post!
    actually seen their Autumn/Winter campaign images in this months Elle and loved the concept.
    Will definetly have to pay their store a visit.

    Abigail x

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  4. The ads I know - no one could overlook them - but I've never been to one of their stores. Got a hunch I'd go pretty crazy in there... things look so GOOD, and the bucket bag - yum yum!

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  5. I love the lace dress - does anyone actually buy the story that those too-beautiful couples are real life ones and not models??

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  6. I'd love to visit this place! Love the androgynous outfits and the lace. Skull and crossbones never looked so chic. xxx

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  7. Oh how I love these a dash arrogant looking, uber stylish Kouples! Love passing by the store on rue de Passy... and end up shopping cheaper at Shania;)

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  8. I've spotted a few Kooples boutiques in London and I really love their style!!

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  9. Adore this idea! I am constantly stealing my bfs clothes...err i mean 'borrowing' and since we live together i have the full choice~!
    My favourite steals are his mont blanc watch and his jumpers, which i turn into jumper dresses hehe

    Thank you for sharing!! Love this, and that add campaign is to cute

    xox

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  10. I'm always happy to find something new and different in the high street fashion. This sounds very promising and I like the concept of the brand. xo
    Ada

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  11. Why do you guys get all the funky cool stuff?! I love this store concept! And I wish they'd bring something similar to the states because currently, there's nothing in my husband's closet that I would like to wear!

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  12. What a fun concept for a store! Not all stores offer the same level of selection and design quality for both sexes, but Kooples seems like a great place to shop for yourself and your significant other.

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  13. looks like a brilliant concept. i love the campaign photos, such a sweet vintage feel. and the clothes are so smart and great. thanks for sharing.
    hope you're having a wonderful summer
    xx

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  14. Oh I never heard of this before! What a fabulous concept. Looks like it's time for me to hop on a place again :) xoxo

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  15. Thank you for so much information about the brand, darling! I've heard of the kooples before but never paid attention because sometimes I just need you to point me in a right direction. :) I guess this is how it works. :D Love the lace pieces and the shorts - so very tempting. x

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  16. I've been to the London boutique and really liked what was on offer. However, since I don't fall into the "skinny" category, I found it a bit of a challenge...if you know what I mean ;-) Otherwise, great! xo

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  17. This store looks awesome! So is it true then that good looking people seek out other ridiculously good looking people? :p

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  18. LOVE IT, especially those blazers!

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  19. Never heard of this label but it looks great!=) What a fun concept.

    http://kashaysblogg.blogspot.com

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  20. Absolutely gorgeous looks and pics!
    Loving the lace!

    xoxox,
    CC

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  21. Wow those are real life couples? From where?? They're all gorgeous. Love this post, and these pieces look like incredibly well tailored basics, like you said.

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  22. alot of great information here. thanks for sharing.

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  23. i've never seen this before so thanks for sharing. i love that they are real life couples posing in the clothes.

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  24. I have never seen this label before. But I think the whole concept it brilliant. I just adore the blazers and all the tiny details. Thanks for sharing.
    -Madeleine

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  25. nice. I was here last summer when I was in Paris - really loved the label. Like the ideal of complementing collections - makes "borrowing" (or stealing for that matter) from your man's closet so much more palatable.

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  26. oooohhh what an interesting store concept. I will have to look out next time I am in London! And I admit--- my husband I shop together and if I could I would borrow quite a bit of his stuff.... (he is much too tall!!!!!!)

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  27. These clothes are great.
    I like all the men's tailored suits displayed
    lee x

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  28. I am absolutely in love with the ad campaigns - they are incredible! :)

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  29. WOW what a fantastic idea.! i dont think i ve seen a shop like this in toronto at all! you always have the best posts! love love love
    xx
    fp

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  30. oh, the clothing looks amazing! haven't heard from them yet! but when in London, need to visit one of their stores for sure! xoxo

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  31. Wow these couples are fierce!!


    xoxo,
    Mel

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  32. Wow, that lace is gorgeous of course, great pieces! xo -Taj

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  33. I have loved their adertising campaign. Not ventured into any stores yet though. Will do now though. Xxxx

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  34. Never heard of this label! Thanks for this post - it sounds great, and those ad pictures are really beautiful. I love androgynous clothing shapes.

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  35. It is crazy how fast they are rising! Just the other day I was walking in Hampstead Heath (I live in Primrose Hill) and they had just opened a shop there (so did Maje!)

    I adore their campaigns

    PvdH

    www.ThePvdHJournal.com

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  36. Hey !
    That seams like a great store !
    The adds are awesome and I don't even get me started on that skull belt :)
    Xoxo

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  37. i think i could get around this idea! as long as the clothes fit and flatter, the androgyness thing can work. if properly accessorized. lol. like i am making the rules here! and i spy a bag that i think i would KILL FOR! superb!

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  38. Goodness, this is chic overload!!

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  39. Heck, I wish I could go to Paris or London! This idea of girls and guys mixing wardrobes is really gaining popularity, and although it's no longer a really unique concept, I like what this label has to offer. (Well, ok, namely that lace top).

    http://red-soledfashionista.blogspot.com/

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  40. I want these clothes just because the ads are so amazing!

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  41. the accessories in the store are pretty neat, like the scarf they put on the man mannequin. and I'm always such a fan of inspired male clothing for women, ties and hats and dress shirts equals :D for me haha

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  42. there's this cool oldschool element in every pieces!
    wish the kooples is available in singapore

    xoxo

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  43. Love the fact that the label has a thought going behind it. Just makes them so much fun. Am just back from the Lakme fashion week, and just a tad disappointed with a lot of fashion created for the sake of a collection. So a brandlike this surely refreshes the entire thinking behind fashion and style.

    Thanks for sharing.

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  44. Loving this shop! Especially like all of the beautiful lacy pieces. Thanks for sharing!

    I just started following you on bloglovin'! Would love for you to check out the blog I just started with my sister and follow us back if you'd like.

    Also, enter the giveaway we are doing for a Tiffany & Co. necklace!

    Blessings,

    Kat
    www.maryanddyer.blogspot.com

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  45. It's such a nice label. I love the vibe of this collection, and want that lace dress. The men's blazers also look very nice. -xx

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  46. Absolutely adore this post, love the clothes!!!

    At the beggining I wasn't even thinking of the girls yellow cheek as a referance to the moon, but when I was done with the illustration I realised it "Oh, There is the moon"!
    xx

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  47. Those spidery white lace pieces are gorgeous! Never been in a store but I really like the concept.

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  48. I'm kinda diggin' those skull logos!

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  49. Wow, cool photos, cool shop! Very elegant!!!:)

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  50. Those are great ads! The couples look so hipster and cool.

    Eternally yours,
    Stephanie

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  51. In what country(ies) are their clothes made?

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  52. Great post as always!
    Lovely pieces!
    I always love to take a look at your blog!
    Greetings,

    Bahar

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  53. I love that lace piece at the window, normally I don't like lace.

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  54. I always wondered about this, so glad you explained! That white lace is absolutely gorgeous. I hope you are having a great week, love!

    xo
    Rachel

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  55. I really like this band :D

    xx

    www.sickbytrend.com

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  56. I bought a lace dress there recently and I'm very pleased with it;-)

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  57. what an amazing post, with incredible images! thanks for the tweet mention!! ;)

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