Mulberry: 40th Anniversary Book & Windows (London, UK)



When I first passed the Mulberry flagship on Bond Street two weeks ago, I was a bit surprised to see the overly busy windows: it basically looked like a visual merchandiser had raided a prop store and decided to randomly fill the space with everything he or she could find. What I soon realized, thanks to a speech bubble and a few familiar items on display, was that this was Mulberry's way of celebrating their 40th anniversary and also advertising their celebratory book to mark this occasion. The seemingly random elements of the store windows were actually props from previous displays - all jammed into one giant hotchpotch of a showcase. In a way, Mulberry created a store window version of a scrapbook or collage, culled from past campaigns and displays.

Top image & this image show the two main Mulberry windows in all their glory.

Though what I saw initially made my head spin, once you focused on specific sections - the charm of Mulberry windows past revealed itself...

Merry-go-round horses from last year's SS10 windows.

Sparkly panthers from FW10 wedged between giant apples.

Cute cut-outs of illustrated girls, surrounded by large Scrabble pieces and image collages of teddy bears.

Sparkly scorpions on a giant apple and around pink flowers, which were part of the current SS11 windows.

So pretty - Mulberry balloons!

Of course, the actual Mulberry 40th anniversary book is the real highlight. Conceived and designed by the London-based studio Construct, the book holds an impressive 480 pages, has an embossed full-color cover, is bound in linen, has two silk book markers and comes with a set of stickers and picture cards. Mulberry's history, dating back to 1971 is recounted in the introduction, while the predominant portion is dedicated to captionless photographs of the brand's factory, shops, fashion shows, behind-the-scenes footage and towards the back - obligatory shots of their iconic bags, such as the Bayswater or the Alexa. According to Mulberry's brand director: "Rather than a dry historical round up of the past, the book is a glimpse inside our world, a fly-on-the-wall, warts and all journey through the past two years of the brand's life. It shows our public and private life, the highs and lows and the extraordinary Mulberry 'family' that work so hard to make it all seem so effortless."

Two photos from the book: a hilarious shot of a giant Bayswater balloon trying to hail a cab (top) and stamps used to emboss the Mulberry logo on bags (bottom). Both images via The Guardian.

A look at the beautiful packaging and details of the book, which comes with stickers, picture cards and full-color double page photographs (images via Creative Review UK).

If you love the Mulberry brand or simply have a weakness for beautiful coffee table books, you can pick up your copy (for £55) at select Mulberry stores or online via their website. I'd also suggest visiting their homepage if you wish to see more of the book: a cute video allows you to virtually flick through some of the pages.

51 comments:

  1. Mulberry ... old and classy. Just realized how good your photography is, no glare from the windows.

    I like old and classy.

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  2. Aah, i looove Mulberrysss... They reminds me of beauty in classics. i am into Alexa bag. It's a divine design after the Balenciaga motorcycle bags.. i still love them both till today..

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  3. Fantastic photos! So much going on and I love it!

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  4. Gahhh!! These are SO fab. I especially love the balloon trying to get in the cab. haha!

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  5. Mulberry is so iconic, I love all their bags. The store windows are over the top, but work so well!! I love the balloon bag as well.

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  6. Love this post!
    What a great way to celebrate than with a scrapbook of your success.
    Thanks for the pictures you''ve taken.
    As a huge Mulberry lover I might have to treat myself to that book!

    Abigail x
    Www.abigailsplace8.blogspot.com

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  7. ive always wanted to visit a mulberry store...the list of reasons to visit london is growing...

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  8. Ooh those panthers and fun balloons

    Love the balloons and still thinking about a watermelon Alea!

    My enabler friend, I wanted to let you know I got some bright Lanvin flats (from a Uk ebayer). I am seriously thinking of going to Paris around sale time, is it around mid June and Christmas?

    xoxo,
    Chic 'n Cheap Living

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  9. I don´t mind that is busy. It looks pretty and kitsch. The horses are really beautiful.

    xoxo
    B* a la Moda

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  10. Its so busy and colourful, beautiful ^_^ Looks so creative and inspiring, a really wonderful idea! A giant scrapbook !

    Your last post btw... LOVE!!

    xox

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  11. I love this incursion into the Mulberry world and their window displays. And you're right, that would make a great coffeetable book. Hope you have a wonderful week! :) Ada

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  12. The coffeetable book looks very inviting - don't suppose it's also available as an ebook!

    Hope you're having a lovely week,

    XOXO Lola:)

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  13. What a clever idea for a window display. I definitely want to get this book. Looks fabulous! xoxo

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  14. i like the look of the book! i do NOT like the look of those display windows! ack! too much going on.

    overly cluttered and busy areas tend to remind me of that scene in silence of the lambs -- the one where they open up a locked storage area and there is ALL SORTS of junk and creepiness spilling out everywhere. ack!

    yes, i have issues! my closet(s!) are not exactly neat and tidy, so i am not sure why i am being so jerky and judgmental here! lol

    please forgive me for the long (and psycho) comment! lol

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  15. Did you change something with photos or it's the new camera? Photos look so clean tho it's the window and the glass. Great!
    Oh Mulberry...cutouts..horses..adorable
    And the package of the book is extraordinary. Would love to receive a package like that.

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  16. Lovely :) I loved those balloons seeing from all the mulberry boutiques
    I want to take a look at the book sometimes
    Thanks for sharing !

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  17. I love Mulberry! Their designs for the windows are just so lovely and fun to look at!

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  18. Mulberry some how stands out more than other labels.
    The window is fabulous.. Great colour as their collections are.
    lee x

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  19. How awesome are those sparkly panthers??!! Love all the random items crammed together!

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  20. Ooh, I so love the playfulness of these window displays - absolutely incredible! :)

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  21. I see they like to recycle and use some items from their last window displays!! I think that it genius and great of them to do that.

    It's incredible!!!


    xoxo,
    Mel

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  22. Mulberry is fantastic I really like this brand! :D

    xx

    www.sickbytrend.com

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  23. I love the idea of celebrating an anniversary by incorporating all things from past displays! I imagine it would invoke some memories for people who liked this brand from the very beginning!

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  24. Hi there-a really vibrant post, the displays are stunning and the book looks really great too! Hope you have a good week!! xx

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  25. That book sounds like it would be a fascinating read, but that window display is waay too chaotic for me!

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  26. Wanted to let you know that I have awarded you the irresistibly sweet blog award =)

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  27. Those are quite the busy windows indeed! I like the vibrant Merry-go-round horses, they add such a vintage charm!


    Rachel

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  28. What a wonderful way to celebrate the 40th Anniversary. As you say it looks a little busy but then when you see each campaign and display from past years is all there, this is a great idea.
    Thanks for showing us your fabulous photos.

    Happy day
    Hugs
    Carolyn

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  29. That is so beautiful! The colors are just amazing!


    Enter my $100 Shopbop gift card giveaway!

    xoxo
    Miss Neira

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  30. I love Mulberry ad compaigns and their bags! I can't wait to check out their book! I thought the idea of putting together everything on their window display for the anniversary was really cool! The scorpions and apple are my favorite part! xoxoxoo

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  31. oh...they have such a great and creative marketing campaign!
    kisses&take.care

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  32. That is such a fun window display and I would love to have a copy of that book, who doesn't love Mulberry?=)

    http://kashaysblogg.blogspot.com

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  33. Beautiful windows!!! Love it

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  34. @misslikey: Thanks for the compliment - I actually took these photos with my iPhone.

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  35. Now THAT is one heck of a fun window display!

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  36. Wow that's neat & I imagine quite eye catching. I love the Mulberry balloons. I'd like a few of them!

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  37. Wow, what a concept for the windows! I wonder where they stored the props from seasons past; they seem like they take up a lot of space.

    If I ever go back to London one day, I'm definitely buying a Mulberry bag!

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  38. Amazing!!

    www.inloveiwascreated.blogspot.com

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  39. I went to mulberry for the first time a few weeks ago! I loved their stuff! These windows are thebomb.com

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  40. That gorgeous book would pretty up an old coffee table!

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  41. It's seems really original and beutiful! I love Mulberry (but it's too expensive for me unfortunatly...)!

    Thanks for sharing it, it seems like it's a big event!
    Hope I could see it in a month when I'll come to London!
    xxx

    Justine
    injustineshoes.blogspot.com

    PS: I publish anonimously because I have a problem with google, do you have the same? Let me know!

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  42. I can see how you were initially overwhelmed by the display. Love the horses. Thanks for sharing!

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  43. I'm not too sure about the scorpions, but the rest is great! :)

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  44. What a crazy window display! But I absolutely love it! :D

    http://samalamode.blogspot.com

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  45. Weird or wonderful? The window display, I mean. The idea is definitely cute, and the book looks wonderful. Somehow I would have thought Mulberry much older than 40...

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  46. I just love that wild window display! Thanks for your sweet comments on my blog xxx

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