Andersen & Lauth (Reykjavik, Iceland)



As mentioned in a previous post, Reykjavik surprised me with its huge selection of indie and local designers who's boutiques were mostly situated on the main shopping artery of Laugavegur. And the most wonderful thing about Icelandic fashion was the variety: from bold and colorful, to quirky and fun, to dark and gothic - you'll find anything to suit your taste. Andersen & Lauth was one of the few labels that had a more traditional approach and a long heritage that stemmed from its history as the first tailoring house in Reykjavik, opened in 1908 by Ludvig Andersen. Over a 100 years later the revamped label (established in 1934) is still going strong, producing beautiful vintage inspired, romantic clothing in the best quality.

From the SS11 (top) and FW11(bottom) lookbooks (images: Andersen & Lauth)

Before I even had the chance to view the clothing up close, I instantly fell in love with the decor of the store, which already gives a strong indication of the collections you'll find there. Even though the boutique was very spacious, with racks only situated against the wall, the interiors felt warm and inviting. The details seemed to have been chosen with great care: large rustic tables, an antique looking sofa, beautiful cabinets and of course the most eye-catching element of all: the fake fireplace with the stag head above it. The garments are made with even more care. Most pieces are handmade and designed in the style and spirit of production methods of the 19th century. While Andersen & Lauth favors the Victorian era, the collections span a variety of periods, with the women's range generally featuring feminine draping, elfin silhouettes and elaborate materials. The menswear has a romantic dandy feel to it, while also incorporating the vibe of Reykjavik's eclectic music scene.

Loved these tree trunks in the window display.

Overview of the store from the entrance.

According to the company manifesto, Andersen & Lauth is a romantic journey through time with a strong belief that all women deserve beautiful things made with love and passion. Browsing through the pieces, this sentiment was evident and I was quite taken with the superior quality and the intricate details. There are basics of course, that include simpler cotton dresses, tailored trousers and fine knits. Among these, you'll also find items from the capsule 'Atelier' collection which is entirely handmade in Andersen & Lauth workshops and utilizes ancient techniques of embroidery or stitching. The official blog provides fascinating insights into the production process. The pieces reflect the company's love for old-fashioned workmanship and in some cases feature more traditional materials, such as vintage lace. But if you fear the clothing my look dated, no worries. The shapes and cuts are modern, timeless and won't leave you looking like your granny.

The boutique as seen from the back. The large wooden table featured basics and smaller items. Pastel shades dominated the racks.

The large wardrobe/cabinet was filled with knickknacks and accessories.

Beautifully embellished and embroidered pieces made by hand, from the 'Atelier' collection.

Most of the looks I sighted were from the SS11 collection, titled 'Poetic Couture', which mirrors the Andersen & Lauth aesthetic perfectly. I'm not really a 'romantic' type when it comes to style, but found myself falling for the pastel colored dresses and the delicate cardigans. The FW11 collection is slightly more up my alley with its chunky knits and dark sequined gowns inspired by the 20s flapper style.

Yes, I could live here. The gorgeous fireplace area (left) and the very spacious changing rooms (right image: Andersen & Lauth).

Select items were hung from walls like works of art (left) and more traditional artwork featuring old images of the shop/atelier and inspiration shots (right).

So many pretty clothes... with more embroidery and lace.

If you happen to be shopping with a guy, definitely head to the menswear store next door, which is filled with very cool suits, coats and jackets - all impeccably tailored of course.

A quick look at the menswear boutique next door (images: Andersen & Lauth).

The pricing is surprisingly decent, considering the handmade quality of the items. If you want a bargain, there's a 'vintage' store down the street which sells past-season collections for a fraction of the price. Yoox also stocks previous collections for a steal. Supposedly Andersen & Lauth is available in over 30 countries, though I couldn't find too many details on their official website, so keep your eyes peeled. Alexa Chung (who's snapped up a few nude colored dresses) and other celebs are already huge fans, so I'm sure the label will be popping up everywhere in the very near future. And if you're ever in Reykjavik, the boutiques are the best place to escape the cold and indulge in a bit of cozy warm retail therapy.

Cool stuff from the FW11 menswear range (images: Andersen & Lauth).

A home decor range is available as well, featuring mainly embroidered cushions and other smaller items (images: Andersen & Lauth).

Address: Laugavegur 7, 101 Reykjavik
Andersen & Lauth Homepage

48 comments:

  1. What a wonderful shop, love the look of this.
    Such a fabulous collection of clothing and even the Menswear is great.
    The old images of the shop and atelier is a neat touch. Thanks for showing us.

    Happy week
    Hugs
    Carolyn

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  2. delightful stuff. will you be covering the music scene?

    blog response: thanks for the suggestion. never really thought of that. the only new thing i started was drums and even that had taken a backseat since last year.

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  3. I still am so jealous you are in iceland (my dream location!) I am from a place so close to iceland, yet I have never been!

    The shop looks lovely, I love the idea that they have that every woman deserves something made with love. its so true!
    Gorgeous
    xx

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  4. I am suddenly interested in indie designers, as they bring such fresh perspective. they are not ruined by design trends, season colors and all that jazz.

    No wonder the shop looks so inviting. Thanks for sharing.

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  5. OMG! It looks like a cool shop! Love those dresses!


    Ƹ̵̡Ӝ̵̨̄Ʒ

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  6. What a beautiful store! Ihave to admit there's something about a beautiful layout store that makes the shopping experience so much more delightful!

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  7. hey, vintage lace is ALWAYS in in my opinion! and lovee the 2nd set of clothing, the drapes and the nude colors are so pretty!

    lol love your comment, I've not yet seen fairly legal but I will chck it out, your description of sarah's part in it reminds me of Sophia's part in modern family! I do love Sophia very much though!

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  8. I love everything I see here!! Even the guy's fashion! Everything is amazing!

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  9. Fabulous fabulous fabulous!!!

    xoxo,
    melrod

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  10. love love love the decor!!! and the clothing, too! it is nice to see warm, unique and quirky decor versus boring, cold and uninviting MODERN decor that is so played OUT but still seems to be all over tarnation.

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  11. Oh! It looks amazing, and very impressive clothing. I'm smitten with the very first set of clothes, especially the 3 outfits on the right. Hope your weekend was lovely, friend!

    xo
    Rachel

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  12. I am loving this brand! The clothes look amazing and the whole store decoration in great!! How interesting.

    xoxo
    B* a la Moda

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  13. Amazing photos, darling!
    What amazing shopping!

    xoxox,
    CC

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  14. The shop sounds and looks like you want to spend the day there - ideally slurping some champagne while trying on everything from the Atelier collection... [silent sigh].

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  15. Wow, the shop interior and layout makes shopping with ease and comfy. It's as if a personal wardrobe collection.. lovely & beautiful store and it's color hue is calming as well..

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  16. You gave me another reason to visit Iceland: the fashion. This line does have that romantic and dreamy quality, which I love!

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  17. I definitely don't think granny when I look at those designs. Gorgeous!

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  18. This definitely looks like my type of store.

    ...and I'm pretty much in love with everything from the SS11 lookbook!

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  19. What a fun store and a great blog! I love the shopping experience I get through your photos! I just found you check me out if you like my blog too follow I always follow back ;)

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  20. What a gorgeous store and such beautiful clothes too! I do hope they ramp up their online presence in the future so that we may all enjoy their creations.

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  21. Hi my dear-a really insightful and fabulous post-I've not heard of this brand, but their pieces are certainly very inspirational and stylish, thanks for sharing!! xxx

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  22. Beautiful decor. Romantic indeed. Xxxx

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  23. Oh wow this store is awesome. I love those men's looks. You go to THE coolest places!

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  24. Such a great post! I'm happy to discover new brands, especially ones with such tradition and care for details and craftswork. The shop looks lovely, warm, welcoming and I do love the window displays (the first thing I notice at a store, especially a clothing store). Hope you have a beautiful day! Ada

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  25. Love this post ! Really great blog !

    http://cuteredbow.blogspot.com

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  26. I die at the SS11 collection. The colors, the aesthetics...I want each and every piece. What gorgeous looks! :)

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  27. Wow, love this boho chic vibe! The draping and subtle detail is gorgeous!
    Thanks - I may be visiting London this year or next and it would be lovely to meet! I used to love this Italian bakery in Soho whose name escapes me now. Mmm.

    xoxo,
    Chic 'n Cheap Living

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  28. i'm fascinated. a few of the Ludvig Andersen designs echo iceland natural elements, namely water: icicles, geisers, waterfalls. (i'm referring to the fall/winter2011 line-up pictured here.)
    lovely post. :)

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  29. The interior vibe of the stores is fab, love how they framed patterns and other nick nacks. The dresses from the atelier colection are so beautiful, that they are handcrafted adds value.
    BTW your pics on icelands landscape/waterfalls are just dreamy -a trip to Iceland needs to happen-

    xx
    MarielsCastle

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  30. I really want to go to Iceland! I discovered so many great labels from there 2 years ago or so and ever since it's my dream to go shopping there. And of course see the very beautiful and unique landscapes. If I go there, which will hopefully be soon, I'll check out your post here again to make sure I know where to go! ;-)

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  31. I love how they have so many options in one store! The store looks so beautiful and inviting! It's so cool that they took great care of their clothes and share the details on their blog! If I have a boyfriend, I would definitely buy clothes from there for him! xoxoxoo

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  32. you have the best shopping adventures

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  33. decor is so beautiful, trunks are awesome and garments look too lovely. and I am fascinated with handmade embroidery
    great post

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  34. What a beautiful store.. Love the "earthy" vibe.
    Great collection.
    Lee x

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  35. i love the draping of the women's clothes, fall with such grace and weight. The boutiques are beautiful.

    great images,
    Annina
    www.cinchedatthewaist.com

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  36. Great pics & I really like the outfits ♥

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  37. These clothes are absolutely beautiful. I love everything from the girl's collection and I think any man dressed in pieces from the man's line would look amazing.

    And such cute pillows!

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  38. Wow, gorgeous! I just became a fan. I love every single piece shown in the collections!

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  39. what a store!! so chic and glamorous! I really like this place!!!!! and collections!

    xx

    Have a nice weekend!

    www.sickbytrend.com

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  40. This collection seems so glamorous and yet so unpretentious. I love it! I wish I could shop at this boutique...or at least go to Iceland. Lol.

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  41. Wow, the pieces are gorgeous! I'm not a fan of the store though, but wow, I would buy that clothing!!

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  42. Such a chic space, and great diversity within the clothing lines.

    After I am done shopping, do you think they would mind if I nestled up and took a nap on all those gorgeous pillows? lol

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  43. love the dresses out of the SS lookbook. the store looks gorgeous!

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  44. Cool shop! WOnderful dresses!:)

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  45. never heard of this brand before so thanks for introducing me, the store looks fantastic and i love the lookbook photos.
    x

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