Printemps - Cracking Art Group (Paris, France)


Imagine you're taking a nice stroll through Paris with your loved one on a somewhat sunny day. The birds are chirping, the flowers are blooming and because it's a Sunday, the streets are not too busy. Then from afar you spy something odd. Something very colorful and surreal. It reminds you of a Sony Bravia commercial. No, you're not dreaming - you're looking at the rear end of two giant red and magenta bunny rabbits, taller than your average basketball player, standing in the middle of a pavement. I wasn't even sure this had anything to do with Printemps, one of the big Parisian department stores. Then I saw the shop windows had even more (smaller) bunnies in different colors and according to a display some could also be found inside the store.

Two giant bunnies near Printemps Maison.

I found out that these installations were created by an Italian team of six artists called the 'Cracking Art Group'. According to their official website, it's the 'group’s intention to change art history through both a strong social and environmental commitment and the revolutionary and innovative use of different plastic materials that evoke a strict relationship between natural life and artificial reality'. Basically they use recycled plastic (which is derived from natural resources to create an artifical material) and mold it into animals in various bright colors. After each installation, the materials are destroyed to create new pieces.

Previous installations have included placing 1000 gold dolphins in front of Milan's Duomo or lining up 34 yellow penguins along the river in Prague.

All the windows of Printemps Mode.

I still have no idea why Printemps is hosting this, because for some bizarre reason, they've mixed the bunnies with their current Marc By Marc Jacobs 'Country Romance' special, so most mannequins in the windows are wearing MBMJ and the respective designer section in-store is the only one to have gotten the most bunnies as well.

Smaller bunnies in-store, in the main Mode area (above), in the MBMJ section (below)

Oh, and if you love the bunnies as much as I do, no worries - they can be purchased! The giant ones, measuring an impressive 3 meters, cost a whopping 20 000 EUR, whereas the smaller 95 cm ones will only set you back 1800 EUR. This means that for once, the Balmain in the store window isn't the priciest item on display. As I won't settle for anything less than a giant bunny, it's probably time to start saving. Or I have to find a way to kidnap the ones on display outside the store...

Yes, this giant bunny is actually attached to the main entrance ceiling.

Another giant bunny near the Printemps Mode entrance.

The installation will be on until June 20th, so if you're in town, go check it out!

Address: 64 boulevard Haussmann, 75009 Paris
Opening Hrs: Mon-Sat: 9:35-20:00, Thu: until 22:00
Printemps Official Homepage

41 comments:

  1. what a weird advertising gimmick ^o^ but the big pink bunny outside the store is impossibly cute! ^^


    xoxo,
    Yuri

    http://twothousandthings.blogspot.com

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  2. colorful, surreal and very very funny, is a striking advertising!
    Thanks for your visit dear,

    xxx

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  3. Cool...
    I truly LOOOVE these bunny installments!
    No matter they are pink, blue, yellow.. ;)

    I simply need a giant bunny in the garden .... ;)))

    HAPPY SUNNY DAY TO YOU!!!

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  4. Oh my God I'm in love. Thanks for sharing this! Love their quirky sense of humor, those Frenchies.

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  5. HAHA, that's hilarious in a way... It reminds me of a quote by Bridget Jones: "Now, I'll go home and... de-bunny"
    So the easy principle of less is more doesn't work for Printemps, I see :) That's a real bunny armada...

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  6. I officially love those bunnies! I think I need one for my ceiling :)

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  7. This made me smile. That is craziness!! Love the upside-down bunny!

    xo, Becs
    http://www.stylewithbenefits.wordpress.com

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  8. I love those huge bunnies!!

    xoxox,
    CC

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  9. I love those huge bunnies! What a great piece of advertising! Oh I need to go to France soon, such a great country.
    Thanks for my comment. Whereabouts in the UK are you headed next week? London? I work at Next mainly in the Childrenswear department so I see these cute things all the time, although their sizing is weird so age 11 or 12 items fit me! I can wear that as a dress also but I prefered it as a top for that outfit.

    Hayley.
    xx

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  10. What a beautifully colourful addition to your day :) That display makes me so happy. Shame about those prices though, I think you should liberate some of the bunnies under the cover of night! Odd choice actually, I would have thought rats were more fitting to MJ, but I like the bunnies :)

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  11. ahhhh u kill me with those window outfits display. they are so damn amazing. i want them all.

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  12. It really does=) What a lovely blog you got!

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  13. They are colorful and huge. I'm sure they got all attention.
    Hanh,

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  14. these are very cute. very interesting. reminds me of easter.

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  15. This is just another reason why I desperately need to go to Paris! :)

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  16. These are incredible! Haha! Very Jeff Koons. I wonder if Marc is a fan?

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  17. I've seen in a local mall somthing similar with an installament of various plastic animals, the pinguins and the turtles were so cute!

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  18. thanks for comment:)
    i like your blog too

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  19. lol. Hahaha. This definitely brighten up my day! I was feeling a bit down and as soon as I seen the hot pink and red rabbit bunnies, I smiled. How adorable. Ah! How much do I miss Paris, and the Lafayatte Shopping mall!

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  20. Oh what a fab idea, to recycle the works of art and create something new with it every time :)

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  21. I suggest luring a bunny with a carrot lol very cute!

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  22. oh wow bunnies everywhere! kinda random but cute!

    http://natalieinboots.blogspot.com/

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  23. omg, they're just so cool, the bunnies!


    www.jemappelleisabelle.blogg.se

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  24. thank you so much for your lovely comment on my blog, I'm really very happy when I have the chance of dealing with people who have my same tastes when it comes to style and fashion. I am very happy to have known your blog, I added it amoung my favorites. Thanks you're doing a fantastic job, of great inspiration and that allows creativity to flow in the world

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  25. they are cute but I must confess I love first three sentences most.. I want walk through Paris!!!!

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  26. Another reason I love Paris - their themes!

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  27. Those are so fun. That is exactly what my home needs--a giant rabbit.

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  28. Cute and colorful bunnies are lovely. Fun to have them.

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  29. Thanks for the comment!
    Love your blog!
    keep up the good work ;)
    x Laura
    http://stylecoaching.blogspot.com

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  30. How fun! I love the colors of the bunnies. Quite interesting, actually. =]

    And that is so cute! =]

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  31. Oh my! Those bunnies are incredible!!! Gorgeous pics! Thanks for sharing! :)
    xx

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  32. those bunnies are adorable!

    http://pinkchampagnefashion.blogspot.com/

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  33. this is amazing. would love to see it in person, but the pictures are great! thanks!

    also, thanks for visiting my blog! :)

    x, dani
    take-as-needed.blogspot.com

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  34. I want one of those in my living room!

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  35. I think that's such a cute idea hehe
    xoxo
    Su

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  36. how interesting. i love them in the windows, not so much on the floor!

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  37. :D It kind of reminded me of the Shopaholic movie.. mannequins, displays, shopping malls, stores, glass window..:D Interesting!

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  38. lovely windows
    and the bunny's are just gorgeous

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  39. This would be fabulous in NY. I don't know how, but it doesn't come off as Easterly as I would thought it would.

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